With an amazing view of the Sleeping Giant Mount Baldy’s 60-year history as a family run Ski Area built for families endures under the watch of the legendary Ski jumping Kardas family.
"Skiing is about fun, recreation, family and friends. And at the Canadian Ski Council, we are thrilled to announce Helly Hansen and Head joining the Go Skiing Go Snowboarding team to get all Canadians on snow,"
When Mount Washington’s Director of Sport and Guest Services, Mike Manara, offered up free skiing, free lessons, and free rentals in 2018, we all paid attention. His success was instant. The resort offered up the same program again in the early season of 2018 and will run it for 10 days in January as well.
Skiers and snowboarders are not all the same. They have different needs and different expectations. By identifying and defining the diff erent skier and snowboarder segments, the CSC is now able to provide the ski industry with concrete tools that will assist in the design and implementation of communication and marketing strategies suitable to each of these target segments.
There are very few marketers in our industry today that would argue the importance of research. Oddly, however, there are even fewer who actually use it. I’m not sure why this happens, but I suspect that research is the kale of marketing—we know it’s good for us, but it takes a helluva lot of work to turn it into something that we want to consume.
Canada's Best Deal on Snow Returns.
All the resources that you need to start skiing or snowboarding today!
The Canadian Ski Council along with the CWSAA, OSRA, ASSQ, and ASRA supports a thoughtful return to outdoor winter recreation. An advisory group of ski industry leaders developed the Ski Well, Be Well operational best practices based on scientific guidelines from experts.
The Ontario Zone will be jam packed with travel information, resort deals, lift passes and more! Make sure to pick up your Buy-One-Get-One-Free ticket deal offered through the Ontario Snow Resorts Association.