News articles from around the ski industry
In case you missed the recent SnowID webinar Market Segmentation of Canadian Skiers here’s a little teaser on the research shared.
Members wanting access to the full webinar recording can reach out to programsupport@skicanada.org.
The Canadian Ski Council offers one on one consultation with Ski Areas as an opportunity to absorb and understand how to overlay
Skier visits for the 2022/23 season set a new modern (post 2000) record for the Canadian Industry. The rise in domestic skier visits combined with modest growth in the USA and International visitor market have boosted skier visits to over 21 million.
"Skiing is about fun, recreation, family and friends. And at the Canadian Ski Council, we are thrilled to announce Helly Hansen and Head joining the Go Skiing Go Snowboarding team to get all Canadians on snow,"
When Mount Washington’s Director of Sport and Guest Services, Mike Manara, offered up free skiing, free lessons, and free rentals in 2018, we all paid attention. His success was instant. The resort offered up the same program again in the early season of 2018 and will run it for 10 days in January as well.
Skiers and snowboarders are not all the same. They have different needs and different expectations. By identifying and defining the diff erent skier and snowboarder segments, the CSC is now able to provide the ski industry with concrete tools that will assist in the design and implementation of communication and marketing strategies suitable to each of these target segments.
There are very few marketers in our industry today that would argue the importance of research. Oddly, however, there are even fewer who actually use it. I’m not sure why this happens, but I suspect that research is the kale of marketing—we know it’s good for us, but it takes a helluva lot of work to turn it into something that we want to consume.
National Ski & Snowboard Day weekend was on January 26th and 27th, and the results were outstanding! Over 100 ski areas participated, over 1800 guests took to the slopes, Over 1000 people participated in Canada's Largest Lesson, Tremblant held the Moguls World Cup, and Blue Mountain held the World Cup Ski Cross! Needless to say, it was a packed weekend full of some amazing experiences.
Canadian Olympic medallist Jan Hudec launched his new pandaHAUS snowsports social network and fundraising app last week at the “Super Bowl of ski racing” in Kitzbühel, Austria. The Canadian speed skier – nicknamed Panda – says the app is for “more than just skiing.” It’s a powerful photo and content sharing community for skiers, riders and fans.