{"id":32743,"date":"2022-07-05T13:04:03","date_gmt":"2022-07-05T17:04:03","guid":{"rendered":"https:\/\/www.skicanada.org\/forecasting-the-2022-23-ski-and-snowboard-season\/"},"modified":"2022-07-06T09:49:57","modified_gmt":"2022-07-06T13:49:57","slug":"previsions-pour-la-saison-de-ski-et-de-planche-a-neige-2022-2023","status":"publish","type":"post","link":"https:\/\/www.skicanada.org\/fr\/previsions-pour-la-saison-de-ski-et-de-planche-a-neige-2022-2023\/","title":{"rendered":"Pr\u00e9visions pour la saison de ski et de planche \u00e0 neige 2022-2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La COVID-19 a accentu\u00e9 le besoin de pratiquer des activit\u00e9s ext\u00e9rieures saines \u00e0 l\u2019ann\u00e9e, c\u2019est pourquoi de nombreux Canadiens se rendent d\u00e9sormais sur les pentes en hiver. Lorsqu\u2019on leur a demand\u00e9 pourquoi ils se rendaient sur les pentes, 86 % ont d\u00e9clar\u00e9 vouloir passer du temps \u00e0 l\u2019ext\u00e9rieur \u00e0 pratiquer une activit\u00e9 physique. De tous les r\u00e9pondants, 21 % des skieurs r\u00e9guliers, ou de ceux qui s\u2019\u00e9taient d\u00e9j\u00e0 rendus \u00e0 une station, ont augment\u00e9 leur nombre de visites sur les pentes l\u2019an dernier. Si l\u2019on combine ce pourcentage aux 37 % de skieurs d\u00e9butants, ou de skieurs qui ont repris le sport apr\u00e8s un arr\u00eat, il est facile de comprendre la hausse r\u00e9cente du nombre de skieurs nationaux.<\/p>\n<p>\u00c0 l\u2019hiver 2020-2021, le Canada a enregistr\u00e9 rien de moins que 17,5 millions de skieurs sur ses pentes; au cours de la prochaine saison, ce nombre devrait d\u00e9passer les 18 millions, un nouveau record! De plus, 99 % des personnes sur les pentes consid\u00e8rent le ski comme un sport agr\u00e9able ou tr\u00e8s agr\u00e9able et 97 % ont indiqu\u00e9 que les probabilit\u00e9s qu\u2019ils visitent de nouveau une station sont tr\u00e8s \u00e9lev\u00e9es. \u00c0 une \u00e9poque o\u00f9 r\u00e8gne un climat de n\u00e9gativit\u00e9 et d\u2019incertitude \u00e0 propos d\u2019\u00e0 peu pr\u00e8s tout, les Canadiens ont la ferme volont\u00e9 de garder le ski au haut de leur liste, puisque presque tous les skieurs ont mentionn\u00e9 de fortes chances de retour.<\/p>\n<p>Ces statistiques tr\u00e8s positives pour l\u2019industrie cr\u00e9ent de nombreuses occasions de tirer profit des bonnes intentions des participants canadiens et de poursuivre sur l\u2019\u00e9lan g\u00e9n\u00e9r\u00e9 par la pand\u00e9mie de COVID-19. Les Canadiens continuent d\u2019exprimer un d\u00e9sir de voyager au sein du Canada au cours de la prochaine saison et ont indiqu\u00e9 vouloir visiter plus de destinations de ski dans les environs m\u00eame s\u2019ils ont une station d\u2019attache. Vu la multitude d\u2019options actuellement offertes dans de nombreuses r\u00e9gions g\u00e9ographiques, le moment est id\u00e9al pour la promotion et la promotion crois\u00e9e.<\/p>\n<p>Il est fortement recommand\u00e9 de communiquer avec les anciens skieurs et de les inciter \u00e0 revenir vous voir au moyen d\u2019offres et de promotions en fonction de leurs besoins. La participation aux programmes du Conseil canadien du ski est aussi grandement encourag\u00e9e, car ces programmes ont par le pass\u00e9 donn\u00e9 de bons r\u00e9sultats pour les clients et les stations de ski partout au pays. Dans l\u2019ensemble, 68 % des familles ont ski\u00e9 plus en raison du Passeport des neiges 4e et 5e ann\u00e9es, 33 % des d\u00e9tenteurs ont suivi une le\u00e7on sur les pentes et 23 % \u00e9taient des membres des minorit\u00e9s visibles. De plus, les d\u00e9tenteurs du Passeport des neiges \u00e9taient, en moyenne, accompagn\u00e9s de trois autres skieurs \u00e0 chacune de leur visite \u00e0 une station. \u00c9tant donn\u00e9 cette grande proportion de nouveaux skieurs essayant le sport, le nombre encore in\u00e9gal\u00e9 de membres des minorit\u00e9s visibles chaussant leurs skis et l\u2019engouement renouvel\u00e9 pour les activit\u00e9s en plein air dans l\u2019ensemble de la population canadienne, il n\u2019est pas surprenant que tous les forfaits du programme Ma premi\u00e8re fois se soient vendus en un temps record et que les commentaires sur le programme aient \u00e9t\u00e9 si positifs.<\/p>\n<p>Nous avons une occasion en or de joindre plus de skieurs que jamais gr\u00e2ce \u00e0 la demande en croissance constante au sein de l\u2019industrie. Il est maintenant temps de planifier vos strat\u00e9gies de marketing pour l\u2019hiver 2022-2023, notamment communiquer avec le Conseil canadien du ski pour confirmer votre participation \u00e0 ses pr\u00e9cieux programmes. Ensemble, nous voulons attirer sur nos pentes tous les Canadiens montrant un d\u00e9sir de skier, et ceux-ci sont plus d\u00e9sireux que jamais de le faire. Transformons donc ce d\u00e9sir en action.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12498,"featured_media":32736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[291,493],"tags":[],"class_list":["post-32743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snowonline-fr","category-sur-neige"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9visions pour la saison de ski et de planche \u00e0 neige 2022-2023 - SkiCanada.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skicanada.org\/fr\/previsions-pour-la-saison-de-ski-et-de-planche-a-neige-2022-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9visions pour la saison de ski et de planche \u00e0 neige 2022-2023 - 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