{"id":32853,"date":"2022-09-28T15:28:07","date_gmt":"2022-09-28T19:28:07","guid":{"rendered":"https:\/\/www.skicanada.org\/the-formula-for-a-winning-winter\/"},"modified":"2022-10-04T15:31:53","modified_gmt":"2022-10-04T19:31:53","slug":"la-formule-pour-un-hiver-gagnant","status":"publish","type":"post","link":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/","title":{"rendered":"La formule pour un hiver gagnant"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Les Canadiens adorent le ski et la planche \u00e0 neige, et maintenant que la COVID-19 semble s\u2019affaiblir, ils ont h\u00e2te de d\u00e9valer les pistes cet hiver \u2013 mais sommes-nous pr\u00eats \u00e0 les accueillir? Les statistiques brossent un tableau r\u00e9jouissant de l\u2019industrie canadienne du ski : malgr\u00e9 la pand\u00e9mie, 360 000 personnes de plus ont pratiqu\u00e9 des sports de neige l\u2019an dernier au Canada, pour atteindre pr\u00e8s de 18 millions de skieurs et de planchistes. Aujourd\u2019hui, 8,3 % des Canadiens pratiquent le ski et la planche \u00e0 neige \u2013 le taux de participation le plus \u00e9lev\u00e9 depuis 20 ans.<\/p>\n<p><strong>De plus, la situation ne peut que s\u2019am\u00e9liorer. <\/strong><\/p>\n<p>On s\u2019attend \u00e0 ce que des milliers de Canadiens qui ont mis leurs skis de c\u00f4t\u00e9 pendant la majeure partie de deux derni\u00e8res saisons affluent sur les pentes en 2022-2023, notamment les skieurs assidus, les nouveaux adeptes du sport et les enthousiastes qui \u00e9taient \u00e9puis\u00e9s par la pand\u00e9mie. Tous ont h\u00e2te de retourner \u00e0 des activit\u00e9s ext\u00e9rieures stimulantes, saines, sociales et agr\u00e9ables. Comme de plus en plus de Canadiens sont pr\u00eats \u00e0 voyager vers des destinations de ski au Canada ou \u00e0 visiter des stations pr\u00e8s de chez eux, c\u2019est une occasion en or de promouvoir vos offres. C\u2019est le moment de planifier et de mettre en \u0153uvre vos strat\u00e9gies de marketing pour l\u2019hiver 2022-2023.<\/p>\n<p>D\u00e9veloppez votre entreprise en s\u00e9duisant les anciens skieurs avec des offres et des promotions adapt\u00e9es \u00e0 leurs besoins; participez au Salon \u00ab Toronto Ski + Snowboard Show \u00bb qui sera de retour du 28 au 30 octobre apr\u00e8s une interruption de deux ans et qui incite les amateurs de tous \u00e2ges \u00e0 profiter des sports d\u2019hiver. Participez \u00e9galement aux programmes du Conseil canadien du ski, qui offrent des possibilit\u00e9s profitant \u00e0 la fois aux clients et aux centres de ski.<\/p>\n<p>D\u2019ailleurs, gr\u00e2ce \u00e0 l\u2019initiative du Passeport des neiges 4e et 5e ann\u00e9es, 68 % des familles ont fait davantage de ski et de planche \u00e0 neige la saison derni\u00e8re et 33 % ont suivi une le\u00e7on. Vingt-trois pour cent \u00e9taient membres de groupes de minorit\u00e9s visibles, ces sports \u00e9tant une belle d\u00e9couverte pour nombreux d\u2019entre eux. \u00c9galement, les utilisateurs du Passeport des neiges ont amen\u00e9 en moyenne trois skieurs suppl\u00e9mentaires. Avec un si grand nombre de nouveaux skieurs qui chaussent les skis et ce regain d\u2019int\u00e9r\u00eat pour la population envers les activit\u00e9s de plein air, le programme Ma premi\u00e8re fois s\u2019est vendu en un temps record.<\/p>\n<p>Faisons en sorte que davantage d\u2019amateurs de plein air pratiquent le ski et la planche \u00e0 neige. Faisons en sorte qu\u2019ils sortent de chez eux, en r\u00e9pondant \u00e0 leurs besoins et \u00e0 leurs d\u00e9sirs de mani\u00e8re \u00e0 augmenter le trafic aux remonte pentes, aux concessions et aux aires de location.<\/p>\n<p>Travaillons ensemble pour propulser notre industrie vers de nouveaux sommets cette saison et pour de nombreuses saisons \u00e0 venir!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12498,"featured_media":32850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[291,493],"tags":[],"class_list":["post-32853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snowonline-fr","category-sur-neige"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La formule pour un hiver gagnant - SkiCanada.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La formule pour un hiver gagnant - SkiCanada.org\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/\" \/>\n<meta property=\"og:site_name\" content=\"SkiCanada.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSkiingGoSnowboarding\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T19:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T19:31:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Crawford\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Crawford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/\"},\"author\":{\"name\":\"Kevin Crawford\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#\\\/schema\\\/person\\\/19e9e78e6cb22a85b6423b72a430bb3c\"},\"headline\":\"La formule pour un hiver gagnant\",\"datePublished\":\"2022-09-28T19:28:07+00:00\",\"dateModified\":\"2022-10-04T19:31:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/\"},\"wordCount\":1255,\"publisher\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Winning_Winter_Formula.jpg\",\"articleSection\":[\"SnowOnline FR\",\"Sur Neige\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/\",\"name\":\"La formule pour un hiver gagnant - SkiCanada.org\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Winning_Winter_Formula.jpg\",\"datePublished\":\"2022-09-28T19:28:07+00:00\",\"dateModified\":\"2022-10-04T19:31:53+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/la-formule-pour-un-hiver-gagnant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Winning_Winter_Formula.jpg\",\"contentUrl\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Winning_Winter_Formula.jpg\",\"width\":1200,\"height\":650},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#website\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/\",\"name\":\"SkiCanada.org\",\"description\":\"SkiCanada.org\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skicanada.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#organization\",\"name\":\"Canadian Ski Council\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/CSC-Logo8.png\",\"contentUrl\":\"https:\\\/\\\/www.skicanada.org\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/CSC-Logo8.png\",\"width\":921,\"height\":925,\"caption\":\"Canadian Ski Council\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GoSkiingGoSnowboarding\",\"https:\\\/\\\/x.com\\\/CDNSKICOUNCIL\",\"https:\\\/\\\/instagram.com\\\/canadian_ski_council\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/canadian-ski-council\",\"https:\\\/\\\/www.pinterest.com\\\/skicanada\\\/\",\"https:\\\/\\\/www.youtube.com\\\/CanSkiCouncil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.skicanada.org\\\/#\\\/schema\\\/person\\\/19e9e78e6cb22a85b6423b72a430bb3c\",\"name\":\"Kevin Crawford\",\"url\":\"https:\\\/\\\/www.skicanada.org\\\/fr\\\/author\\\/kcrawfordskicanada-org\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La formule pour un hiver gagnant - SkiCanada.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/","og_locale":"fr_FR","og_type":"article","og_title":"La formule pour un hiver gagnant - SkiCanada.org","og_url":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/","og_site_name":"SkiCanada.org","article_publisher":"https:\/\/www.facebook.com\/GoSkiingGoSnowboarding","article_published_time":"2022-09-28T19:28:07+00:00","article_modified_time":"2022-10-04T19:31:53+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg","type":"image\/jpeg"}],"author":"Kevin Crawford","twitter_misc":{"\u00c9crit par":"Kevin Crawford","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/#article","isPartOf":{"@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/"},"author":{"name":"Kevin Crawford","@id":"https:\/\/www.skicanada.org\/#\/schema\/person\/19e9e78e6cb22a85b6423b72a430bb3c"},"headline":"La formule pour un hiver gagnant","datePublished":"2022-09-28T19:28:07+00:00","dateModified":"2022-10-04T19:31:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/"},"wordCount":1255,"publisher":{"@id":"https:\/\/www.skicanada.org\/#organization"},"image":{"@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg","articleSection":["SnowOnline FR","Sur Neige"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/","url":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/","name":"La formule pour un hiver gagnant - SkiCanada.org","isPartOf":{"@id":"https:\/\/www.skicanada.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/#primaryimage"},"image":{"@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg","datePublished":"2022-09-28T19:28:07+00:00","dateModified":"2022-10-04T19:31:53+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.skicanada.org\/fr\/la-formule-pour-un-hiver-gagnant\/#primaryimage","url":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg","contentUrl":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2022\/09\/Winning_Winter_Formula.jpg","width":1200,"height":650},{"@type":"WebSite","@id":"https:\/\/www.skicanada.org\/#website","url":"https:\/\/www.skicanada.org\/","name":"SkiCanada.org","description":"SkiCanada.org","publisher":{"@id":"https:\/\/www.skicanada.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.skicanada.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.skicanada.org\/#organization","name":"Canadian Ski Council","url":"https:\/\/www.skicanada.org\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.skicanada.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2014\/06\/CSC-Logo8.png","contentUrl":"https:\/\/www.skicanada.org\/wp-content\/uploads\/2014\/06\/CSC-Logo8.png","width":921,"height":925,"caption":"Canadian Ski Council"},"image":{"@id":"https:\/\/www.skicanada.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GoSkiingGoSnowboarding","https:\/\/x.com\/CDNSKICOUNCIL","https:\/\/instagram.com\/canadian_ski_council","https:\/\/www.linkedin.com\/company\/canadian-ski-council","https:\/\/www.pinterest.com\/skicanada\/","https:\/\/www.youtube.com\/CanSkiCouncil"]},{"@type":"Person","@id":"https:\/\/www.skicanada.org\/#\/schema\/person\/19e9e78e6cb22a85b6423b72a430bb3c","name":"Kevin Crawford","url":"https:\/\/www.skicanada.org\/fr\/author\/kcrawfordskicanada-org\/"}]}},"_links":{"self":[{"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/posts\/32853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/users\/12498"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/comments?post=32853"}],"version-history":[{"count":0,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/posts\/32853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/media\/32850"}],"wp:attachment":[{"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/media?parent=32853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/categories?post=32853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skicanada.org\/fr\/wp-json\/wp\/v2\/tags?post=32853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}