The Grade 4 & 5 SnowPass program helps to create lifetime skiers and snowboarders, with 70% of all participants being beginners or first-timers. Plus, 60% of customers skied or snowboarded more this season because their child had a SnowPass, and over 40% of SnowPass users take a lesson, which is a great upsell opportunity for ski areas.
Click here to download our SnowPass infographic results for the 2018-19 season.
We're also making big changes to the program to make it easier on our participating ski areas, such as::
Total available visits at each ski area: down from 3 to 2
Standard national blackout dates to make sure SnowPass kids get the best experience and don't burden your staff: December 27-29, 2019 and February 17, 2020
Never Ever Days is a program designed to get beginners into skiing and snowboarding, with comeback offers to help bring them back to your ski area for a second visit.
On January 26th, 2020, in cooperation with the ASSQ, we're trying to set a record for the most lessons delivered in Canada, aka Canada's Largest Lesson. We'll be preparing a big media push to get the word out about the event, help bring media to your ski area, and put our sports on the map.
To participate, all you have to do is offer a Never Ever Day on January 26th/Canada's Largest Lesson. By doing so, your ski area will automatically be entered into our contest to win $5000 to go towards improving your beginner programs.
Nearly 50% of participants are between ages 18-34
Over 60% are visible minorities
50% are female
Over 90% are very likely or extremely likely to go again because of their Never Ever Day experience
Interested in Never Ever Days and Canada's Largest Lesson? Contact the ASSQ to participate for the 2019/20 season at firstname.lastname@example.org
Click here to download our Never Ever Days infographic results for the 2018-19 season.
We've developed impactful research that can help your ski areas make smarter decisions. Click the checkbox below and we'll send you a USB key which includes: