Program Pledge Form 2019-20

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The Canadian Ski Council is on a march to creating one million new trials in the next 5 years.

And we can create all the programs in the world, but we need your support in order to make a difference.
We're making changes to our programs to ensure kids can easily go from trial programs into becoming core skiers and riders. We're also doing our best to help adults experience why skiing and snowboarding make winter a great season to embrace. We have a plan for today and goals for the future, but we can't grow the sport without your participation.

Please carefully consider participating in all of our programs so we can build a stronger, better sport.

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GENERAL INFORMATION
Ski Area*
This is how your ski area name will be advertised in printed materials and on the website.
Ski Area Name
*
Please use the physical address of the ski area.

Street Address Address Line 2 City Province Postal Code

General Email*
Enter Email Confirm Email

Phone*
Website*

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PROGRAM PARTICIPATION

The Grade 4 & 5 SnowPass program helps to create lifetime skiers and snowboarders, with 70% of all participants being beginners or first-timers. Plus, 60% of customers skied or snowboarded more this season because their child had a SnowPass, and over 40% of SnowPass users take a lesson, which is a great upsell opportunity for ski areas.

Click here to download our SnowPass infographic results for the 2018-19 season.

We're also making big changes to the program to make it easier on our participating ski areas, such as::

Total available visits at each ski area: down from 3 to 2

Standard national blackout dates to make sure SnowPass kids get the best experience and don't burden your staff: December 27-29, 2019 and February 17, 2020

Will you participate in the Grade 4 & 5 SnowPass Program in 2019/20?*
Yes, we are participating!
No, we are not participating
Adult Accompaniment*
Starting in the 2019/20 season, we're lowering the number of visits available at each ski area from 3 to 2, helping to limit the load on each ski area.
With that change, we're asking that ski areas please consider selecting "adult on-site required" to help further improve the customer experience.
1. Adult on-site required
2. Full paying adult required
3. No adult on-site required
Would you like more information on the SnowPass program before finalizing your decision?*
Yes
No
Thank you. Someone from our team will contact you shortly to provide you with more information on the program.
Blackout Dates
We're imposing standardized blackout dates for December 27-29, 2019 and on Family Day, February 17, 2020. However, if you would like to impose additional blackout dates, please list them below, using the + button to add more than one blackout date:
DD MM YYYY

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PROGRAM PARTICIPATION

Never Ever Days is a program designed to get beginners into skiing and snowboarding, with comeback offers to help bring them back to your ski area for a second visit.

On January 26th, 2020, in cooperation with the ASSQ, we're trying to set a record for the most lessons delivered in Canada, aka Canada's Largest Lesson. We'll be preparing a big media push to get the word out about the event, help bring media to your ski area, and put our sports on the map.

To participate, all you have to do is offer a Never Ever Day on January 26th/Canada's Largest Lesson. By doing so, your ski area will automatically be entered into our contest to win $5000 to go towards improving your beginner programs.

Key stats:
Nearly 50% of participants are between ages 18-34

Over 60% are visible minorities

50% are female

Over 90% are very likely or extremely likely to go again because of their Never Ever Day experience

Interested in Never Ever Days and Canada's Largest Lesson? Contact the ASSQ to participate for the 2019/20 season at ycharette@assq.qc.ca

Click here to download our Never Ever Days infographic results for the 2018-19 season.

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SnowProud is our latest fundraising initiative to help all Canadians experience skiing and snowboarding by supporting local communities, helping ski areas improve their beginner offerings, or working to create new offerings for families.

This year, for example, the SnowProud initiative:
Awarded Mount Washington with $5000 to put towards developing new beginner programs

Funded the Toronto Police's Cops & Kids program to take at-risk youth to a local ski area, Mount St. Louis Moonstone

Sponsored 250 kids from local schools in the Ottawa area to try skiing and snowboarding for the first time, while providing them with free SnowPasses for the 2019/20 season

Sponsored Winterlude in Gatineau, QC to help children aged 5-9 with learning how to slide on snow

We plan on doing a lot more in 2019-20.
Please select how you're willing to participate in SnowProud for 2019/20:
Sell our SnowProud toques at your ski area
Buck Up campaign: adding $1 to purchases at the ticket window on a specific day to go towards SnowProud
Promotion on your website and on social media
Require more information
Other
*
Please define what you're willing to offer to support the SnowProud fund:

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PROGRAM PARTICIPATION

Canadian Lift Pass Program*
The Canadian Lift Pass program allows customers to purchase discounted lift tickets in bulk between July and October, which can be used at ski areas across Canada.

Please note that the Canadian Lift Pass program is an important component of the funding that allows the Canadian Ski Council to provide the insights, research, and marketing of the skier development programs at no additional costs to the resorts. For that reason, we ask that you please participate in our Canadian Lift Pass Program.
Yes, we are participating
No, we are not participating
Would you like more information on the Canadian Lift Pass program before finalizing your decision?*
Yes
No
Thank you. Someone from our team will contact you shortly to provide you with more information on the program.
*
The price of your anticipated regular full-day (8 hour) alpine lift ticket for the 2019-2020 season is:
$10.00 - $19.99
$20.00 - $29.99
$30.00 - $39.99
$40.00 - $49.99
$50.00 - $59.99
$60.00 - $69.99
$70.00 - $79.99
$80.00 - $89.99
$90.00 - $99.99
$100.00+
If your ski area also offers cross country skiing, would you be willing to participate in our Cross Country ticket category?*
Yes, we will accept Cross Country lift passes
No, we are not willing to accept Cross Country lift passes in addition to alpine-specific lift passes
Blackout Dates
Blackout dates, if any:
DD MM YYYY

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PROGRAM PARTICIPATION

Why Research is Critical to your Marketing Efforts and how the CSC can help with the National Consumer Profile & Satisfaction Survey

Survey provides insight about your customers regarding your products and services, visitor profile data, media habits, market segmentation data, and guest satisfaction scores.

Largest study of its kind in the ski and snowboard industry

CSC has contracted renowned research experts, Ipsos

Each ski area receives its own personalized report, including their mini Segmentation report

How can you use your results from the National Consumer Profile and Satisfaction Survey?

Focus and prioritize on improving any of the key customer satisfaction scores that are low

Understand your skiers’ habits and what they are looking for at your ski area and make sure that you offer these

Know where to focus your advertising efforts and understand if they work or not

Understand where to put your efforts to improve your customer’s satisfaction ratings

Use certain performance indicators such as overall satisfaction, value for price paid, and degree of attachment to your ski area, as a means of measuring your ski area’s performance over time and the success of various tactics and strategies you have implemented

We've developed impactful research that can help your ski areas make smarter decisions. Click the checkbox below and we'll send you a USB key which includes:

Facts & Stats 2017-18

Model for Growth 2017-18

National Consumer Profile & Satisfaction Report 2017-18

Ski Focus Magazine: The Game Plan Edition

Snow ID - Part I: National Segmentation Report

Snow ID - Part II: National Intender Study

Plus, we've included some great videos from our NEW Go Skiing Go Snowboarding beginner campaign!
Would you like access to our existing research?
Yes, please send me a USB key with all of your research!
Will you participate in research for the 2019-20 season?*
Yes, we are participating
No, we are not participating

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CONTACTS
Please provide contacts for all options (if possible) so we can make sure we're contacting the correct person.
Main Contact (required)*
First Name Last Name Email Phone Number
President/GM
First Name Last Name Email Phone Number
Marketing
First Name Last Name Email Phone Number
Ticket Office
First Name Last Name Email Phone Number
Accounting Contact
First Name Last Name Email Phone Number
Research Contact
First Name Last Name Email Phone Number
Snow School Contact
First Name Last Name Email Phone Number
Other
Title
First Name Last Name Email Phone Number

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AGREEMENT
*
First Name Last Name Phone Number Title
Email*
Enter Email Confirm Email

Date

*
A copy of your submissions will be emailed to you upon completion.
I agree to participate in the program information provided above and that the information is accurate.

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Program Pledge Form 2019-20

Step 1 of 9

The Canadian Ski Council is on a march to creating one million new trials in the next 5 years.

And we can create all the programs in the world, but we need your support in order to make a difference.

GENERAL INFORMATION

PROGRAM PARTICIPATION

PROGRAM PARTICIPATION

PROGRAM PARTICIPATION

PROGRAM PARTICIPATION

Why Research is Critical to your Marketing Efforts and how the CSC can help with the National Consumer Profile & Satisfaction Survey

How can you use your results from the National Consumer Profile and Satisfaction Survey?

CONTACTS

AGREEMENT