The Grade 4 & 5 SnowPass program helps to create lifetime skiers and snowboarders, with 70% of all participants being beginners or first-timers. Plus, 60% of customers skied or snowboarded more this season because their child had a SnowPass, and over 40% of SnowPass users take a lesson, which is a great upsell opportunity for ski areas.
Click here to download our SnowPass infographic results for the 2018-19 season.
We're also making big changes to the program to make it easier on our participating ski areas, such as::
Total available visits at each ski area: down from 3 to 2
Standard national blackout dates to make sure SnowPass kids get the best experience and don't burden your staff: December 27-29, 2019 and February 17, 2020
Never Ever Days bring beginners to skiing and snowboarding, with comeback offers to bring them back to your ski area for a second visit.
For 2018-19, we introduced a web-based platform where ski areas had complete access to their customers, allowing them to better manage their instructors, track sales, and add and adjust lesson dates and sizes on the fly.
And starting in 2019/20, we're lowering the age from 9 to 6 to improve our ability to convert beginners by allowing multi-generational families to learn on the same day and primary grade kids to flow from the Little Riders program into Never Ever Days, and from Never Ever Days into the SnowPass program - all in an effort to create more life-long skiers and snowboarders.
Nearly 50% of participants are between ages 18-34
Over 60% are visible minorities
50% are female
Over 90% are very likely or extremely likely to go again because of their Never Ever Day experience
Click here to download our Never Ever Days infographic results for the 2018-19 season.
Plus, you don't have to offer Never Ever Days on peak days! You can run them whenever you want, in any quantity you want, whether it's mid-week, night skiing, or on a Sunday afternoon.