The Grade 4 & 5 SnowPass program helps to create lifetime skiers and snowboarders, with 70% of all participants being beginners or first-timers. Plus, 60% of customers skied or snowboarded more this season because their child had a SnowPass, and over 40% of SnowPass users take a lesson, which is a great upsell opportunity for ski areas.
Click here to download our SnowPass infographic results for the 2018-19 season.
We're also making big changes to the program to make it easier on our participating ski areas, such as::
Total available visits at each ski area: down from 3 to 2
Standard national blackout dates to make sure SnowPass kids get the best experience and don't burden your staff: December 27-29, 2019 and February 17, 2020
Never Ever Days bring beginners to skiing and snowboarding, with comeback offers to bring them back to your ski area for a second visit.
For 2018-19, we introduced a web