Canadian Ski Council partners with key Canadian Ski and Snowboard Industry players to introduce a revamped Toronto Snow Show for 2013
The Canadian Ski Council has partnered with leading Canadian retailers, resorts, equipment distributors, media outlets and the Canadian National Sportsmen’s Shows to create a new vision for the renamed Toronto Snow Show, formerly known as the Toronto Ski, Snowboard and Travel Show. In a move that some describe as an historic first in the industry, key leaders from within the industry have come together to work diligently to enhance not only the Toronto show, but to work to develop new and exciting programs to grow the snow sports industry in Canada.
Patrick Arkeveld, President and CEO of the Canadian Ski Council, recognizes the efforts of many people from within the Canadian industry. “The Toronto show has been recognized as one of the better remaining ski and snowboard shows in Canada. Given the importance of the Ontario market to the ski and snowboard industry in Canada, it is key that the fall show be a significant launch event for each winter season. This group of leaders has come together to work diligently on preparing the Toronto show for the challenge of representing one of the most dynamic sports on earth and attracting both existing and new enthusiasts to this great sport,” remarked Arkeveld. “I would like to recognize the support and generosity shown by the Canadian National Sportsmen’s Shows management. Without their ongoing support, this new show partnership would not have been possible,” Arkeveld added.
The 2013 Toronto Snow Show will take place October 17-20 at The International Centre. The International Centre is located at 6900 Airport Road in Mississauga. The new venue for the show is located near major transportation routes and will provide easy access for patrons in the Greater Toronto region. The International Centre offers complimentary parking to show guests and this, coupled with revised admission rates, will dramatically lower the cost of attending the show. As well, organizers plan to take advantage of indoor and outdoor spaces by creating a number of new feature exhibits that will add value and richness to the experience.
Peter Lockhart, President, Canadian National Sportsmen’s Shows (CNSS) believes the new show will thrive. “As a not for profit entity, CNSS is extremely pleased to collaborate with the Canadian Ski Council and its many stakeholders to produce an exciting and restyled Toronto Snow Show. The ski industry leaders and our sixty-six years of consumer show management are a win-win combination that is sure to deliver a dynamic, expanded ski show experience,” said Lockhart.
Patrick Arkeveld, President and CEO, Canadian Ski Council is excited by the prospect offered by this new show. “Skiing and snowboarding are fantastic family sports. Our industry’s new approach to the organization of the Toronto Snow Show will take an already important fall event and help make it even more successful. By bringing together representatives of the entire gamut of the ski industry in Canada, we will be able to use the deep skills, passion and commitment of all those involved to stage a show that will be worthy of being the ‘kick off’ to winter in Canada,” Arkeveld said.
About The Canadian Ski Council:
The Canadian Ski Council is a national, not for profit, umbrella organization that was founded in 1977 which represents stakeholders from across the ski and snowboard industry. Its mandate is to increase participation in recreational alpine and cross-country skiing and snowboarding through marketing and promotions, communications, research and development and advocacy.
About Canadian National Sportsmen’s Shows:
Canadian National Sportsmen’s Shows (CNSS) is a not for profit corporation and the largest producer of boat, fishing, hunting, sportsmen’s, ski and outdoor shows in Canada. Through its family of shows, the corporation raises funds to ensure that generations of young Canadians can benefit from Canada’s great outdoors. Since the first show held in 1948, more than $32 million has been committed to these causes.
– 30 –
For more information on the Toronto Snow Show, please contact:
The Canadian Ski Council,
Patrick Arkeveld, President and CEO
The Canadian National Sportsmen’s Shows:
Tara Diaczyk, Show Manager
Meagan Sheehan, Account Manager (Travel)
Saj Rahman, Account Manager (Retail)