Looking to Start Skiing or Snowboarding?
Once you learn the basics, skiing and snowboarding are great ways to enjoy the Canadian winter. Follow the link below to our Go Skiing Go Snowboarding website and get the information you need to know before getting on the hill.
Ski Industry News and Insights
Facts & Stats – Updated December 2023
Skier visits for the 2022/23 season set a new modern (post 2000) record for the Canadian Industry. The rise in domestic skier visits combined with modest growth in the USA and International visitor market have
Mental Health in the Workplace
The factors that make the ski and snowboard industry super fun and desirable also contribute to higher levels of mental health challenges for those who work within it. The significant changes and adaptations required
Customer Retention: An Ongoing Exercise in Loyalty
In the recreational skiing and snowboarding industry, customer loyalty is essential. Whether your ski area is big or small, you must ensure customers come back repeatedly, always recognizing that even with amazing powder and
Building, Bolstering & Investing in Ski Area Communities
By Nora Hughes / Image supplied by Banff Sunshine Village Building Community Many ski areas are big players in small towns, making giving back paramount. At Mont Tremblant, the resort participates in the
Winning with sustainability
By Marie-Piere Belisle-Kennedy, ski journalist Canadian ski areas can be outstanding ambassadors of sustainable development for international and local visitors. Every mountain offers a window into the beauty of our incredible country. Committing to
Filling the Leadership Pipeline and Helping People Grow:
An Everyday Leadership Challenge? Or the Greatest Leadership Opportunity Ever?
Written By: Charles Blier We’ve all heard it: Succession planning is important, but not urgent! If you’re familiar with the 4-quadrant grid, Important and Urgent are laid out for you to manage the
