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Facts & Stats – Updated December 2023

Skier visits for the 2022/23 season set a new modern (post 2000) record for the Canadian Industry. The rise in domestic skier visits combined with modest growth in the USA and International visitor market have

Mental Health in the Workplace

The factors that make the ski and snowboard industry super fun and desirable  also contribute to higher levels of mental health challenges for those who work within it. The significant changes and adaptations

Customer Retention: An Ongoing Exercise in Loyalty

In the recreational skiing and snowboarding industry, customer loyalty is essential.

Whether your ski area is big or small, you must ensure customers come back repeatedly, always recognizing that even with amazing powder and top-notch lifts

Winning with sustainability

By Marie-Piere Belisle-Kennedy, ski journalist

Canadian ski areas can be outstanding ambassadors of sustainable development for international and local visitors. Every mountain offers a window into the beauty of our incredible country. Committing to an