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The HOJI Trailer Is Here!

Eric Hjorleifson lets his skiing speak for itself. He doesn’t stand on the bar and shout out his accolades. He skis for brands that give him 100% creative control over the equipment that he designs and uses. He chases storms. He ditches his cell phone for weeks at a time. His exploits are rarely flaunted on social media. In spite of all of this – or maybe because of it – he is a hero to legions of skiers across the globe. This is who Eric is – this is “HOJI.”

How to Ski with Bears

Jaime Stein thought he was going out for a nice end-of-season run at Whistler Blackcomb. Instead, he encountered a bear of an issue.

Pride Warmed Canadian Hearts This Winter

This winter, Canadians athletes have been front and centre making us proud on the world stage and at home. Sports events were held across the country and touched the lives of Canadians of all ages and backgrounds.

Audi 2018 Canadian Ski Racing Award Winners

The 2017-18 racing season is coming to a close and Alpine Canada is pleased to recognize the winners of the Audi 2018 Canadian Ski Racing Awards presented by Helly Hansen on outstanding contributions and performances this season.

K2’s King of the Mountain Recap

Here's a recap video of K2's King of the Mountain at Revelstoke Mountain Resort, the competition that aims to meld the worlds of Freeride and Freestyle, and ultimately crown the most well-rounded rider. 

Mountain Mentors: Revitalizing the Role Model

As children, we didn’t always recognize the significance mentors played in getting us where we wanted to be. But those hours logged following someone around the mountain, on the trails, and in the water likely laid the groundwork for a lifetime thirst for adventure.

This post is also available in: French

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