Looking to Start Skiing or Snowboarding?
Once you learn the basics, skiing and snowboarding are great ways to enjoy the Canadian winter. Follow the link below to our Go Skiing Go Snowboarding website and get the information you need to know before getting on the hill.
Ski Industry News and Insights
Meet the Rider – Capri
Meet the Rider is all about catching up with skiers and snowboarders who started with a Grade 4 & 5 SnowPass or a Never Ever Day and sharing where they are now (and where
Helping Newcomers Embrace the Canadian Lifestyle: Lessons Learned from the Chinese Community
Elisa Li should be a go-to resource for ski areas trying to attract new Canadians to their slopes. She’s a new Canadian who runs Helloyoyo, an online club serving the Greater Toronto-area Chinese community.
Creating Successful Partnerships with “Ski-fluencers”
By Marie-Piere Belisle-Kennedy, ski journalist When a typical influencer poses on Instagram, the marketing or PR department should look beyond the number of eyeballs (known as hits if you are old school) per post,
Can Ski Areas Sustain Living Wage Rates?
Last November, Living Wage for Families BC released a report and an accompanying blog post titled “Soaring living costs cause major increases in the living wage across B.C.” The blog points out the obvious
Muriel Watterworth going Strong at 98
Muriel Watterworth is less than two years from becoming a centenarian, but she has no plans to stop sliding down the slopes on a pair of skis. Even two broken ribs a few years
Meet the Rider – Jameson
In this new series, we’re catching up with skiers and snowboarders who started with a Grade 4 & 5 SnowPass or a Never Ever Day and sharing where they are now (and where they
