Coors Light Snowbombing Announces North American Debut in Canada Europe’s premiere music festival on snow coming to Sun Peaks Resort.

Sun Peaks, BC (August 4, 2016) – Europe’s largest and most popular snow and music festival, Snowbombing, is coming to North America for the first time in 2017.  With the support of Coors Light, this exciting music festival will debut at Sun Peaks Resort, British Columbia from April 6 to 10. 

The multi-award winning event is known as one of the world’s most unique festival experiences, infusing a snow sports vacation with global headliners and DJs. For over 17 years, the festival has drawn thousands of fans from across Europe and around the world to the Tyrolean Alps in Mayrhofen, Austria. Festival organizers are now ready to replicate the best show on snow in North America and have chosen to premiere it at Sun Peaks Resort.

“20 years ago when we started Snowbombing it was a very distant dream to one day do it in North America. Now, with the help of an iconic brand like Coors Light, that dream is to become a reality and we are so proud and excited to be able to launch Coors Light Snowbombing Canada, in the superbly stunning Sun Peaks Resort,” says Gareth Cooper CEO of Broadwick Live. “Not only is this one of the best ski locations in Canada, but strangely it looks just like our Austrian home, Mayrhofen! We cannot wait to come and share our unique style of après ski and passion for music with the people of Canada.”

With mountains as a perimeter fence and boasting some of the most awe-inspiring festival venues in the world, including sky-high mountain shacks, mystical forests stages, trail-side pool parties, road-block street carnivals, cosy alpine lodges and medieval barns, Coors Light Snowbombing Canada is an experience like no other. To top it off, revellers will be able to take part in exhilarating activities such  as world-class ski and snowboard competitions, DJ battles and much, much more.

The 2017 lineup will be released this fall and will include global headliners and world-class artists.  Full event and package details will be announced mid-August with package pricing including accommodation and festival tickets.

“Sun Peaks Resort is excited to partner with Coors Light Snowbombing Canada to host Canada’s greatest music festival on snow,” says Darcy Alexander, Vice President and General Manager of Sun Peaks Resort. “Sun Peaks is coming off a record winter season and this partnership will help us attract new snow sport and music enthusiasts from around the globe. As we continue to evolve as a leading destination resort, I can think of no better way to celebrate than by announcing Sun Peaks will be home to one of the world’s premiere music festivals.”

“We’ve been watching the festival’s growth over the years from afar, so when we found out about the Snowbombing team’s interest in The Great White North, we wanted to do everything in our power to help make their dream a reality,” said Kyle Morrison, Marketing Manager, Coors Light Canada. “Our ice cold beer and rocky mountain heritage is a natural fit and we’re looking forward to sharing a drink with the thousands of Snowbombers this April.”

The festival is famous for delivering iconic musical performances in unique and even surreal settings. Highlights from previous years include The Prodigy performing in the middle of an enchanted forest, Rudimental playing out to a captive crowd inside a real igloo and Kasabian taking to the stage at sunset, high up on a snow capped mountain.

For more information on the festival, visit Facebook, Instagram, and Twitter. For a taste of the action visit the launch video: .


This post is also available in: French