There’s a new vision for the Toronto Snow Show.

The annual fall ski show, formerly known as the Toronto Ski, Snowboard and Travel Show, is changing locations and revamping its image.

The new show will take place October 17-20, 2013 at Toronto’s  International Centre on Airport Road. “The new venue  is located near major transportation routes and will provide easy access for patrons in the Greater Toronto region,” a press release says. “The International Centre offers complimentary parking to show guests. This, coupled with revised admission rates, will dramatically lower the cost of attending the show.”

Also new: organizers will go both inside and out to feature new exhibits that will add value and richness to the ski experience.

The Canadian Ski Council has partnered with Canadian retailers, resorts, equipment distributors, media outlets and the Canadian National Sportsmen’s Shows to make the revisions happen. In a move some are calling “an historic first,” the ski industry has come together to improve the show.

“The Toronto show has been recognized as one of the better remaining ski and snowboard shows in Canada,” says Patrick Arkeveld, President and CEO of the Canadian Ski Council. “It is key that the fall show be a significant launch event for each winter season.  This group of leaders has come together to work diligently on preparing the Toronto show for the challenge of representing one of the most dynamic sports on earth, and attracting both existing and new enthusiasts to this great sport.”

Peter Lockhart, President, Canadian National Sportsmen’s Shows (CNSS) believes the new show will thrive. “As a not for profit entity, CNSS is extremely pleased to collaborate with the Canadian Ski Council and its many stakeholders to produce an exciting and restyled Toronto Snow Show. The ski industry leaders and our 66 years of consumer show management are a win-win combination that is sure to deliver a dynamic, expanded ski show experience,”  Lockhart says.


Photo courtesy of the Toronto Ski, Snowboard and Travel Show.

SnowOnline Editor: Lori Knowles