There’s a new vision for the Toronto Snow Show.

The annual fall ski show, formerly known as the Toronto Ski, Snowboard and Travel Show, is changing locations and revamping its image.

The new show will take place October 17-20, 2013 at Toronto’s  International Centre on Airport Road. “The new venue  is located near major transportation routes and will provide easy access for patrons in the Greater Toronto region,” a press release says. “The International Centre offers complimentary parking to show guests. This, coupled with revised admission rates, will dramatically lower the cost of attending the show.”

Also new: organizers will go both inside and out to feature new exhibits that will add value and richness to the ski experience.

The Canadian Ski Council has partnered with Canadian retailers, resorts, equipment distributors, media outlets and the Canadian National Sportsmen’s Shows to make the revisions happen. In a move some are calling “an historic first,” the ski industry has