Canadian Ski Council Research

The mandate of the Canadian Ski Council is to work with ski areas to conduct research in an inexpensive way and to provide ski areas with qualitative and quantitative information about their skiers and snowboarders. This also enables the Council to produce regional and national reports about skiers/snowboarders to assist our industry in a competitive recreational market place and helps us to track the trends and initiatives that affect all of our businesses.

Proper research will enable each ski area to collect information that will assist them in their marketing plans, determining resort development projects and determining customer satisfaction of the products and services provided.

For more information on the CSC’s research program or to purchase one of our research reports from our library, please contact us at help@skicanada.org or call the CSC office at 1-877-736-1117.

Available Canadian Ski Council (CSC) Market Research Publications:

National Consumer Profile and Satisfaction Survey results – 2017/18 (will be available in late summer 2018)
• A complete report that outlines the results of the CSC’s National Consumer Profile and  Satisfaction surveys that are conducted with skiers and snowboarders at 30 ski areas across Canada on an annual basis. Sample size of over 6,500 surveys. This report is published in an easy to read, graphic friendly format.

Cost: $1000 for non-participating research ski areas and others. Complimentary for participating ski areas, CSC member organizations and CSC Board members.

CSC National Market Segmentation Study – conducted Summer 2017
• A new research study conducted by Ipsos, under contract from the CSC; the National Market Segmentation Study was commissioned to help us learn more about the different Canadian skier profiles that will aid in the design and implementation of improved communication and marketing strategies specific to each of the target segments. This study was conducted via an Online Survey Panel between June 13th and June 26th, 2017. The report includes a detailed analysis of each skier persona as well as the methodological parameters of this project.

Cost: $1000 for non-participating research ski areas and others. Complimentary for participating ski areas, CSC member organizations and CSC Board members.

CSC Online Survey Polls – conducted during the Fall of 2017 – Spring 2018