SnowOnline News

Do you want to learn more about the ski and snowboard industry? Then sign up today for our bi-weekly newsletter that talks about: news and reports from ski areas; profiles of Canadian ski and snowboard destinations; ski and snowboard bargains; events at Canada’s ski resort and lots of other exciting information!

The Return of the Toronto Ski and Snowboard Show

The Toronto Ski and Snowboard Show’s first event post-pandemic is under our belts and exceeded expectations!  The show boasted familiar features that people have come to love, like Canada’s Largest Ski & Board Swap and Snow Valley Tube Installation where showgoers could jump on a tube and slide into the spirit of winter.

Locals and Ski Areas – the Delicate Dance

If there is tension between ski areas and locals — and let’s be honest, in most places there is — it’s not caused by a lack of powder days and fresh tracks.

Some dream of living at the foot of a ski area, and there are the lucky few that do. It’s

Schools on Snow – building slope time into the curriculum

Young people are expected to flock to the slopes this winter thanks to a new Ontario Snow Resorts Association (OSRA) and Canadian Ski Council (CSC) initiative that aims to get kids out of the classroom and into the great outdoors.

Known as Schools On Snow Ontario, it’s a win all around for

Edmonton Ski Area

Edmonton Ski Area lodge rendering courtesy of https://www.edmontonskiclub.com/new-lodge

Construction of a new Edmonton Ski Club multi-use lodge is expected to begin in the Fall of 2023 thanks to more than $6 million in federal funding and additional funding that is pending approval from the province of Alberta and the city of

Summer Ops: New trends, and why the time to market and sell is now.

By: Marie-Piere Belisle-Kennedy

Event organizer and SAM publisher Olivia Rowan summed up the need for better summer ops marketing, “In the winter, the imagery and the story you come up with to tell your story are pretty straightforward: you’ve got the snow and going downhill, and people know what they need to do.” The challenge, she

Creative Solutions Build Affordable Employee Housing at Ski Areas

As many in the tourism and hospitality industry are aware, there is a significant staff shortage exacerbated by the lack of affordable housing. Recruiting and retaining enough employees to deliver minimum guest standards in many resort towns is a challenge that often results in reduced hours of guest service due to staffing shortages.

Supply Chain Challenges & the Ski Industry

Whether you’re a ski fanatic who always loves the latest and greatest gear, or someone who is new to the sport and just needs the basics to get started, you’ve likely noticed slim pickin’s out there in the retail world. You want the new World Cup slalom skis from your favourite brand, but they ran

Investment into Innovation credited as Hall of Fame Inductees’ Success

The Canadian Ski Hall of Fame honours those who have made a spectacular impact on alpine sport. From athletes to business professionals, Hall of Famers are the forerunners who power ahead and make the snow sports industry better. One of the most recent inductees was Gord Canning, former President and CEO of Blue Mountain Resort

How Children with Physical and Mental Disabilities Benefit From Winter Sports

An Ontario-based volunteer organization has put smiles on the faces of thousands of disabled young people by helping them enjoy an active and full life that includes alpine sports.

The Ontario Track 3 Adaptive Sports Association was launched in 1972 at a Collingwood, Ontario ski hill to assist a small group of young amputees who were

Post-Pandemic Travel Trends

Like every travel trend following the pandemic, ski tripping joined the ranks of unpredictable activities given unknowns about COVID-19. As any passionate skier will attest to, the “Open.. close… open with adaptations.. close again…” cycle of winter 2020/21 put a real damper on the season. Arguably, winter 2021/22 was relatively close to normal as most