Club Med & Le Massif Ponder Partnership

Quebec’s Le Massif resort may be joining forces with Club Med.

A letter of mutual interest was signed recently between Club Med and Groupe Le Massif indicating their common wish to enter into a partnership agreement to jointly operate a Club Med located at Le Massif de Charlevoix, in Petite-Rivière-Saint-François, Quebec.

“Club Med wishes to integrate itself into the overall Massif de Charlevoix project,” confirms Daniel Gauthier, Chair of Le Massif. “Negotiations concern the joint operation of a 300-room hotel by December 2015. This represents 24% of the total number of units in Phase 1 of the development project at the Mountain.”

Gauthier was quick to add: “No sacrifices will be made in regards to concept, values or intentions. It comes as a project add-on, and not in any way as a replacement.”

Groupe Le Massif has been seeking world-calibre partners for its Mountain development project, Gauthier says. For its part, Club Med is currently vying to set up new ski destinations across Canada and the U.S.

“Club Med has been approached by 40 destinations in North America,” says Xavier Mufraggi, President and CEO of Club Med Canada. “Among these various opportunities, we have retained five that show strong potential. Of the five, Le Massif de Charlevoix might very well become the first Club Med in Canada.

As a result, the company is entering into negotiations with Groupe Le Massif to assess details and reach an agreement on the feasibility of such a project, Mufraggi says.

“Club Med’s interest confirms Le Massif de Charlevoix’s vast tourism potential. It coincides perfectly with our aspiration to offer all-inclusive lodgings at the Mountain,” says Gauthier. “It is nevertheless important to mention that this hotel, which will be jointly operated with Club Med, represents only a portion of the Mountain’s overall lodging offer. As initially planned, a range of accommodations will be proposed to suit every taste, and every budget.”

Photo: The new luxury ski train pulling into Le Massif, courtesy of Le Massif.

SnowOnline Editor: Lori Knowles

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