Freestyle Skiers Dare to Enter CBC’s Dragons’ Den

Dragons Den

Winning Olympic gold medals may be nothing on the nerves compared to making a pitch on the dreaded Dragons’ Den!

This spring, Canada’s top freestyle skiers made a pitch for $2 million on TV’s the Dragons’ Den—funds they want to use in future to develop Olympians.

Despite winning multiple Olympic medals in Sochi—including Justine Dufour-Lapointe’s Gold in moguls, and Dara Howell’s Gold in slopestyle skiing—the Canadian Freestyle Ski Association gathers less than $200,000 from corporate sponsors.

The funds they’ve asked for from the Dragons will go towards developing up-and-coming freestyle skiers–$500,000 per year for four years in exchange for advertising on uniforms and at World Cup events, plus athlete appearances.

No word on whether the team’s pitch was successful with Arlene Dickinson and the Dragon gang—the freestylers are sworn to secrecy until their episode of CBC’s Dragons’ Den airs next fall.

Photo courtesy of the Canadian Freestyle Ski Association.

SnowOnline Editor: Lori Knowles

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