Ontario’s Mount St. Louis Moonstone — open December 1 — is making TV inroads with its simple “Easy to Get To” ads.
Appearing on CTV2, the spots feature an uncomplicated roadmap up Highway 400 North, giving Torontonians an easy visual on how to “go where the snow is.”
Mount St Louis Moonstone is located 15 minutes past Barrie off Highway 400. MSLM is Ontario’s largest privately-owned ski area, with nine lifts and 36 runs. It opened December 1 for the 2012/13 ski season.