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Performance, Meet Performance

Audi presented vehicles to five Canadian ski team athletes in Toronto in late October and then sent them on a familiar task: Go fast on a race track. The next day, the five skiers and their teammates hit the Canadian Tire Motosports Park in Bowmanville, Ont., for the Audi Driving Experience, a day-long adventure of harnessing the power of Audi with instruction and lessons from pro drivers. The lucky recipients of the new cars were alpine World Cup skiers Erik Guay and Dustin Cook; Marielle Thompson, the world’s top-ranked ski cross racer; and Paralympic gold medalists Mac and BJ Marcoux, the first-ever Paralympian recipients. They each received an Audi A4 Allroad except for Guay, who received a Q7.

Audi Canada and Canada’s Alpine Ski Team met this past October in Toronto’s Distillery District to present not only their partnership, but the qualities they share: precision and high performance.