As part of our preparation process for the 2018-2019 season, we would like to confirm your ski area’s intended participation. Please note that we need to have your implied consent for the 2018-2019 season as soon as possible. This means that you are not automatically enrolled in the program because you were in it last year. In order to be included in our printed and promotional materials, we are asking for a response no later than June 1st.

To assist you in your decision making, we have provided an overview of the programs, consumer survey results and statistics. If you are not completely aware of one of the programs, please refer to the tabs below to help make your decision.

To complete your Pledge Form, please scroll down.

What is it?

  • A grassroots program that’s been running for 21 years, providing 9 and 10-year-old children with 3 lift passes at each of the participating ski areas, for $29.95

How does it work?

  • Parents/guardians sign up for a SnowPass online and are required to provide proof of age for their child
  • Our SnowPass customer service team verifies each application
  • A physical card is printed with the applicant’s picture on it, which will be brought to your ski area (they may also bring a temporary ePass, which we email to the customer at the time of validation)
  • The SnowPass participant will hand their card over to your ticketing attendant, who will swipe the card in our software, which will redeem one of three available transactions at your ski area
  • Once the card is swiped, your ticketing attendant will provide that child with a full-day lift ticket

Why should we participate?

  • The average SnowPass holder uses their pass 2.4 times and brings 3 full-paying adults with them to your ski area
  • Nearly 40% of SnowPass holders take a lesson
  • It’s a prime age where future sports commitment and participation become ingrained, which is crucial for the future of our sport
  • It’s a Canadian institution! Even Prime Minister Justin Trudeau and Sophie Gregoire are SnowPass parents!
  • It helps fund your regional ski area operator association’s marketing and promotion efforts

For statistics on the 2017-2018 SnowPass program, click here

To see how easy it is to get started in the program, click here