The Stats are in, these programs work!


We’re keeping our foot on the gas for the 2022/23 season as the Canadian Ski Council (CSC) accelerates marketing efforts for all programs. Never Ever Days and the Grade 4 & 5 SnowPass™ are amazing introductory programs that are proven to get new and lapsed skiers back on the hill. Experienced snow enthusiasts can utilize the Canadian Lift Pass to join their family and friends on the slopes.

What we discovered from the last two seasons is that lapsed and infrequent skiers stepped out onto the slopes. Resulting in overwhelming visits and good fortune for many ski areas. This segment of the market crossed provincial borders to visit different ski areas utilizing their services and amenities.

Proven to get lapsed and infrequent skiers re-engaged.
21% of the parents identified as lapsed, 40% considered themselves infrequent.

Our programs generate customers and earn you money.
Up to 9x ROI