The Stats are in, these programs work!

THE STATS ARE IN, THESE PROGRAMS WORK!

We’re keeping our foot on the gas for the 2022/23 season as the Canadian Ski Council (CSC) accelerates marketing efforts for all programs. Never Ever Days and the Grade 4 & 5 SnowPass™ are amazing introductory programs that are proven to get new and lapsed skiers back on the hill. Experienced snow enthusiasts can utilize the Canadian Lift Pass to join their family and friends on the slopes.

What we discovered from the last two seasons is that lapsed and infrequent skiers stepped out onto the slopes. Resulting in overwhelming visits and good fortune for many ski areas. This segment of the market crossed provincial borders to visit different ski areas utilizing their services and amenities.

Proven to get lapsed and infrequent skiers re-engaged.
21% of the parents identified as lapsed, 40% considered themselves infrequent.

Our programs generate customers and earn you money.
Up to 9x ROI

Reaching a diverse ethnic market.
More than double the participation in the snow sports industry.

Ski & Snowboard Development Programs

Together we are generating more new skiers and snowboarders. Working alongside the Go Skiing Go Snowboarding campaign here is what the CSC programs do to drive new skiers and snowboarders to your ski area and why you need to be involved.

Go Skiing Go Snowboarding
www.goskiinggosnowboarding.ca

Our flagship, providing “how to” information, testimonials, and videos for people who are interested, but unaware of how to start skiing or snowboarding.

Images and copy are tailored to a “New Canadian” audience.

Converts these visitors to customers at your ski area through Never Ever Days.

Provides your ski area with a toolbox of assets to use within your market.

Never Ever Days
www.nevereverdays.ca

The ultimate program, designed to enable and encourage people to try snow sports.

$25 Lift, Lesson, and Rental experience

Allows your ski area to schedule the date, time and number of participants.

Revenues go directly to the participating ski area.

Local marketing is provided by the CSC.

Watch “NED” in Action

Grade 4 & 5 SnowPass™
www.snowpass.ca

This introductory program gets families on the slopes, 49.6% of the kids and 20.6% of parents are beginners.

Ski areas set adult accompaniment requirements, blackout dates, and daily capacity limits.

The SnowPass is a digital product and users are required to pre-book visits.

SnowPass holder’s generally appear with 3 family members and spend on average up to $377/visit.

Family members of the passholder can pre-purchase lift passes through the platform for a better customer experience

NEW for 2022/23, customers will be required to accept an Exclusion of Liability (EOL) waiver (excluding Québec) while creating their booking at your resort. This nationally approved EOL also provides options for minors, allowing parents/guardians to accept on their behalf.

GROW YOUR VISITS!

Access More Customers for 2022/23

We are pleased to announce the addition of Ticket Marketplace to our SnowStorm portal! This new online sales channel allows ski areas to add their own products to the Go Skiing Go Snowboarding online store and receive all the benefits of the system. Opening the door to a new customer base.

All products sold within Ticket MarketPlace can include the nationally accepted Exclusion of Liability waiver (excluding Québec) built directly into the sales process.

Fast, Convenient & Scalable!

Allowing you to Reach more customers

Fast, Convenient & Scalable!

Our system was built for speed, flexibility and scalability and is ideal for all kinds of activities. Growth should be quick and easy for everyone.

Digital Delivery of Tickets

Fast and easy ticket redemption

Scan to Process

With Digital Delivery of tickets, customers will have their ticket on hand (or phone). Your staff will simply need to validate and send them to the lift.

Product Creation

Create different products and expand your offerings.

Product Creation

Create and Control your own products and offerings. With Ticket MarketPlace, ski areas are able to add products, adjust inventory (daily limits) and adjust pricing on the fly.

A One Stop Virtual Shop

Convenient for parents to book their lift tickets and SnowPass in one spot.

A One Stop Virtual Shop

By adding your lift tickets and other products to Ticket MarketPlace, customers will be able book and purchase their family’s adventure all at once. Streamlining the process and setting them up for a great day on the slopes.

User Friendly Dashboard

Simple staff training

User Friendly Dashboard

Staff training will be a snap with Ticket MarketPlace as it is built into the SnowStorm Portal. A clean and simple interface that is easy to learn.

Providing The Triple E Effect

End to End Experience by the CSC

Providing The Triple E Effect

Ticket MarketPlace will guide the customer step by step from point of purchase to booking at your ski area. Our Happiness Specialists (CSC Customer Support) are there to assist in case any issues arise prior to arriving at your location.

EXPAND YOUR OFFERINGS WITH US!

A low-cost solution (7.5% per transaction) that was custom built specifically for our industry.

Research & Advocacy Funding Program

The Canadian Lift Pass is used by customers for travel, day trips and gifts. An amazing product that allows guests to pre-book visits to your ski area and invite friends along. The funding from this program allows the CSC to advocate for ski areas’ interests with the federal government and produce research that strengthens the insights into what drives Canadian consumers to ski and snowboard. Experience Surveys are sent to all CLP customers upon redemption of a ticket, allowing the CSC to build a national view of the industry. By participating in the Grade 4 & 5 SnowPass™ and Canadian Lift Pass programs your ski area will receive a copy of our annual report.

Canadian Lift Pass
www.canadianliftpass.ca

The Canadian Lift Pass is available for purchase before the ski areas open for the season.

Ski areas can set blackout dates and daily capacity limits.

Ski areas receive 60% of the price paid for the pass.

What We Do

Executing programs that generate interest in snow sports and converts Canadians into life-long customers for Canada’s ski areas.

What We Do

Advocating for ski areas interests with federal decision makers while supporting the regional associations at the provincial level.

What We Do

Researching the insights into what drives Canadian consumers to ski and shares those insights and best practices across Canada, creating a ONE SKI INDUSTRY viewpoint.

HELP US SUPPORT YOU!