Sun Peaks Resort is extremely excited to announce the launch of online, advanced day ticket sales for alpine skiing using a dynamic pricing model. As of today, pre-purchased, date specific tickets at discounted rates for skiing or riding at Canada’s second largest ski area will be available for purchase through the resort website ( Tickets available on this platform are guaranteed to be at great rates for an outstanding day on the slopes.

“This is an innovative new way to save money on lift tickets and we wanted an option to reward our guests for planning in advance. Our new online store does exactly that, with pre-purchased discount lift tickets now available,” says Aidan Kelly, Director of Sales and Marketing for Sun Peaks Resort.

Guests will be able to realize significant savings through advanced purchases online. The platform will adjust pricing and quantities in real time throughout the season. Following this dynamic pricing model, the ticket price will fluctuate based on time of season and consumer demand. Tickets through the online store will be date specific and typically priced significantly below the regular window rate to offer incentives for guests to make the advance purchase. A limited number of tickets will be available at each price point, creating added motivation for guests to purchase as early as possible.

The resort expects this new ticketing option will broaden the market appeal and allow more guests the opportunity to enjoy a world class Sun Peaks experience.

“It’s no secret that costs have risen in the ski industry over the years, it’s the nature of the business. At Sun Peaks, we are really trying to strike a balance between managing these costs while at the same time offering great value with an exceptional product to our guests,” says Kelly.

For further information and to lock in your tickets at the best price, visit today.

This post is also available in: French