A major U.S. ski industry watcher has released its 2013 Snow Sports Participant Study providing a comprehensive look at the demographics of skiing.
The report by SnowSports Industries America (SIA) covers alpine skiers, snowboarders, cross country skiers, freeskiers, telemark skiers and snowshoers and provides a detailed account of what they did on and off U.S. slopes during the 2012/2013 season.
The snowfall got a late start this season, really getting underway after the Christmas holiday. The lack of early season snow affected all snow sports except freeski and telemark, which both finished the season with more participants than previous years.
Ultimately, overall snow sports participation was down 3% to 19.3M participants across all disciplines; alpine ski had a 19% drop in participation but still brought the most to the mountain with 8.2M, followed by snowboard with 7.4M, freeski with 5.4M, snowshoe with 4M, cross country with 3.3 million and telemark with 2.8M participants.
The 2013 Snow Sports Participant Study offers unique facts about this season’s participants:
- Out of the 19.3M participants, 62% are male and 38% are female.
- Alpine skiers and snowboarders make up 49% of all snow sports participants.
- 54% of snow sports participants make more than $75K a year.
- Telemark skiers (avg. 13 days) and snowboarders (avg. 11.3 days) participated the most this season.
- Snowshoeing is the most popular snow sport amongst women, representing 46% of snowshoers.
- Freeskiing is the most diverse snow sport, with minorities representing half of its participants.
- Walking for fitness is the most common “off the mountain” activity for snow sports participants.
- Over 39% of snowboarders are under age 24.
- 74% of snow sports participants are homeowners.
- 43% of snow sports participants are very interested in the winter Olympics.
- The majority of skiers (18%) and snowboarders (27%) live in the Pacific region.
SIA works with its Physical Activity Council partners to conduct more than 42,356 surveys of American households on their sports and leisure activities and to create this study.
For more information, see www.SnowSports.org
Graph courtesy of SnowSports Industries America
SnowOnline Editor: Lori Knowles