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The increase of online sales, customer engagement and marketing is providing a window of expanding opportunity. Gone are the days of customer information in a recipe box or a note book. Today, proactively gathering permission-based insights from your customers is a competitive advantage to grow your business and better service your guests.
There is increasing awareness of the importance of broadening our lens regarding diversity, equity, and inclusion (DEI). So embrace the small wins you can start today but focus on the strategic changes within your organization and industry to truly make a difference in creating a more inclusive snow sports industry.
Expanding on last year’s story of Never Evers becoming Forever & Evers watch as Gracia Mbako, one of last year’s beginners, enjoys an adventure to Fernie Alpine Resort in the East Kootenay region of British Columbia.
Go Skiing Go Snowboarding is an initiative by the Canadian Ski Council (CSC)
Keeping skiers safe on the hill is a science… and Fernie’s Kevin Giffin takes us through what the Pro Patrol does on a daily basis to manage avalanche safety and snow control in the mountains.
Working along with the CWSAA, OSRA, ASSQ, and ASRA the Canadian Ski Council has developed Safe Working, Safe Playing – a warm season reference to operational best practices and guest interactions. These practices can be adapted to each ski area’s unique operation and can be scaled
When Mount Washington’s Director of Sport and Guest Services, Mike Manara, offered up free skiing, free lessons, and free rentals in 2018, we all paid attention. His success was instant. The resort offered up the same program again in the early season of 2018 and will run it for 10 days in January as well.
All the resources that you need to start skiing or snowboarding today!
With delivery dominating the food, restaurant, and retail industries at the moment, the time-saving trend is gradually infiltrating to ski areas. Pizza delivery has always proliferated, especially in resorts peppered with self-catering accommodation. But ski businesses are branching out to deliver more creative meals, groceries, wines, ski/ride rental equipment, and all the bulky things that are difficult for families to bring such as cribs, cots, strollers, highchairs, and toys.
Between work, skiing, climbing, training and whatever other activities you have on the go, there isn’t much time (and energy) left to go out for a classic date. If you’re like me and your partner also loves all of the above past times, you usually adventure together. But hiking uphill, sweaty and determined to get as many fresh lines in as possible, doesn’t leave much room for romance.
With the sensational ski and snowboard success of Ester Ledecka, the snowsports industry is wondering if this will encourage more people to take up both sports.