Trying to increase visits to your hill and increase revenue? Are you signed up for the following three Canadian Ski Council programs? History shows that 68% of families skied more because of the grade 4 & 5 SnowPass, 33% took a lesson while on the slopes, 23% of purchasers identified as visual minorities, and SnowPass purchasers on average visited with three additional skiers or snowboarders and spent an average of $377 while on resort – now that’s a profitable way to get more people on the slopes.