Happy New Year! It’s cold and snowing and there are still ski trips to be sold.
The results of a recent Canadian Ski Council poll suggest that our work is not yet over in the destination ski trip market. As of early December only 1 in 6 skier and riders surveyed had made all their bookings, 83% still had yet to book one or more of their trips with almost 60% having not booked any of their trips.
While trips taken outside the province in which respondents reside are booked somewhat more in advance, as of January there is still a significant share to be booked.