A Canadian Ski Council “Did you know?” Poll Bulletin
2018-19 Season Pass Purchase Intentions
The information presented here is based on a poll in field 15 March to 1 April 2018 with a sample of 741 respondents The Canadian Ski Council’s Snow Sports Panel includes participants from all regions of Canada and is constantly being added to. Please contact the Canadian Ski Council at firstname.lastname@example.org if you are interested in more information and how your organization can participate in this initiative.
Spring Season Pass Sales – Is your ski area in the game? If not, why not?
Almost 7 in 10 respondents (69%) indicated they intended to purchase a season pass for themselves, or others in their family, for next season (2018-19). Intentions are significantly higher among those holding a 2017-18 season pass (93%), empty nester households (80%), and those with household incomes of $150,000 and up.
Among those planning to purchase a 2018-19 season pass, spring is when most (71%) intend to do so; very few (3%) expect to wait and purchase in season. Those who intend to wait seem to be less interested in purchasing a full access, u