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Welcome

The mission of the Canadian Ski Council (CSC) is to grow participation in recreational snow sports across Canada.  With your support, the CSC executes development programs to create awareness, generate interest and convert Canadians into snow sport enthusiasts. 

Your continued support of these Canada wide programs produces more new skiers and snowboarders and strengthens our industry.  

Together we have taken strong steps towards fulfilling the goal of introducing 1 million additional Canadians to skiing and snowboarding over the next 5 years.  Despite the shortened season, we have many successes to build on for the coming seasons.   

2019/20 Highlights

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New Skiers and Snowboarders Introduced
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Little Riders ages 6-8 participated in schools across Canada
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Never Ever Days Lessons delivered across Canada
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GoskiingGosnowboarding.ca interactions with Learn to Ski/Ride content

Winter 2020/21 – New Rules for the New Normal

This past year has been the most challenging in memory.  The pandemic created a ripple of uncertainty throughout our industry.  These past few months have also made us proud to be a part of an industry that has pulled together in a genuine spirit of collaboration and community support. We have embraced our opportunity to adapt, change and move forward with new business models that support our guests needs for both safety and enjoyment.   The CSC is no different from Canada’s ski areas.  We have used the time afforded to us to adapt to the new realities of operating in what may be a capacity limited, social distanced winter.  

For the coming season, we have taken numerous steps to upgrade our programs to make them faster and safer to redeem. These changes include; 

Number 1:  We have gone cardless for both the Grade 4 & 5 SnowPass and the Canadian Lift Pass programs!   

  • Confirmations for the CSC products will be able to be scanned (from paper or smartphone) via a barcode reader which will facilitate a reduction in interaction time between the guest and ticket seller.  
  • For resorts with the need to integrate with a POS system, we have created API’s so you can scan barcodes directly into your system. 

Number 2:  Visits made using CSC products will need to be pre-booked prior to the day of use.  

  • Pre-booking will ensure that we know who is visiting any ski area should contact tracing be required this winter.   
  • In keeping with the need to manage capacity on site, ski areas will be able to set a maximum number of visits available to each of these programs by the day.  

Skier Development Program Changes for 2020/21

Please review the changes to each of our major programs below:

 

Grade 4 & 5 SnowPass

The Grade 4 & 5 SnowPass program continues to be one of the best programs to help create lifetime skiers and snowboarders. 

  • 35,256 Grade 4 & 5 SnowPass active passholders  
  • 2.3 Average visits per passholder 
  • 40% Of SnowPass Users Are Beginners or First Timers 
  • 24,189 SnowPass holders are First Timers or Beginners 
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Active Grade 4 & 5 SnowPass Holders
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