The results of a recent Canadian Ski Council poll suggest that our work is not yet over in the destination ski trip market. As of early December only 1 in 6 skier and riders surveyed had made all their bookings, 83% still had yet to book one or more of their trips with almost 60% having not booked any of their trips.
As we get into this time of the year, we are all taking stock of our pre-commitment sales efforts. Good or bad, successful or needing retooling, our pre-commitment products are an important part of our business.
The CSC asked a panel of 3000 skiers and snowboarders some questions relating to their motivations to purchase and we