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Building, Bolstering & Investing in Ski Area Communities
By Nora Hughes / Image supplied by Banff Sunshine Village
Building Community
Many ski areas are big players in small towns, making giving back paramount. At Mont Tremblant, the resort participates in the common
Go Skiing Go Snowboarding Programs
Trying to increase visits to your hill and increase revenue? Are you signed up for the following three Canadian Ski Council programs? History shows that 68% of families skied more because of the grade 4
Recruiting and Retaining for Winter 2022/23
At many, many locations across our nation, we are struggling to attract, hire, train and retain employees. In this ongoing feature, we will examine solutions for these complex and pressing staffing issues. While we always
Forecasting the 2022/23 Ski and Snowboard Season
COVID-19 has highlighted the need for healthy outdoor activities year-round, and many Canadians have opted for the slopes during the winter. When asked about why people are flocking to the hills, 86% of respondents shared
Assessing the Opportunity for Mountain Biking
The snow season is short and mountain biking provides an opportunity to drive revenues in the summer season. This session explored the type of information, approaches to consider and planning that needs to be considered
The Good, the Bad and the Ugly of Building Summer Operations
The snow season is short. What can area operators do in the green season to put their assets to work and build new revenues during the other 6-9 months of the year? This session explored
Seizing Customer Growth Opportunities Post-Pandemic
Much has been lost and learned since that fateful day in March 2020 but rather than dwell on what cannot be changed, we’re looking optimistically at what has been learned and how we can use
Alpine X – Innovation Abounds
Certainty, predictability or even patterns regarding weather and conditions are not luxuries the alpine industry in Canada has. Innovation abounds and creative solutions drive operations forward in even the most tumultuous times. Case in point:
Physical and mental benefits of skiing
The benefits of time spent with friends and family on the chairlift, memories made over après, and laughs had on the slopes are immeasurable, but the physical and mental ones can be measured, and the
Snow Sport Explosion
We’re keeping a watchful eye out and an ear to the ground for rising trends in snow sports participation during an Olympic year. The hypothesis that Olympic athletes inspire Canadians to try a new sport
Engage with Your Guests to Grow Your Revenue: Driving Results by Using Your Data
The increase of online sales, customer engagement and marketing is providing a window of expanding opportunity. Gone are the days of customer information in a recipe box or a note book. Today, proactively gathering permission-based